Guides to GEO and AI search
Read in order for the foundations, or choose the question that matters to your site. Each guide links its claims to official documentation.
A complete starting point
English is the editorial baseline. All thirteen language editions preserve the scope, examples and uncertainties. Translation uses AI assistance; native-speaker review is not claimed.
What is GEO?
A working definition, useful boundaries and a sensible starting point.
GEO, SEO and AEO
Where the terms overlap, and why the labels do not define an algorithm.
How AI search finds sources
Separate finding source material from generating an answer.
Content and technical basics
Check access, indexing and useful content before chasing new tactics.
Search and training crawlers
Understand Googlebot, OAI-SearchBot and GPTBot as different controls.
Measuring AI visibility
Keep citations, referral visits and business results distinct.