Your GEO checklist

Open an important page without signing in

Confirm that the intended public content is readable and its links work for a visitor.

Check crawler access rules

Review robots.txt and hosting or CDN restrictions for the specific crawler you intend to allow.

Inspect indexing and snippet eligibility

For Google, use Search Console to investigate the chosen URL and unexpected noindex or canonical signals.

Answer a real reader’s question

State the question and provide enough explanation for a reader to make the next decision.

Support material claims with sources

Put current, relevant evidence beside the claim and preserve the source’s platform-specific limits.

Make important content available as text

Keep essential explanations readable, with descriptive headings and meaningful internal links.

Keep visible content and markup consistent

Use accurate titles, descriptions and structured data that describe what the page actually contains.

Separate search and training decisions

Document the provider, purpose and crawler rule. A training opt-out is not a universal search opt-out.

Record repeatable citation observations

Keep the question, product, date, language, visible sources and relevant conditions together.

Review visits and outcomes separately

Distinguish a displayed citation from a referral and a useful business action. Note missing attribution.