Understand
AI search.
What GEO means, how AI search uses sources, and what you can actually do for your website.
Independent education. Six complete guides. No ranking promises.
“How do I choose a heat pump?”
The right choice depends on the building and its needs. Compare the specifications and check the source documents.[A, B]
Your content. A different context.
A search can lead to a list of links, a generated answer, or both. Understanding the difference helps you make better decisions about your website.
For Google’s AI features, established SEO practices still apply. That guidance describes Google, not every AI platform. Google’s guidance on AI features
Compare GEO, SEO and AEOStart with the right questions.
Six connected guides, from the terminology to practical checks. Start at the beginning or follow the question you have today.
Explore all six guidesWhat is GEO?
A working definition, useful boundaries and a sensible starting point.
GEO, SEO and AEO
Where the terms overlap, and why the labels do not define an algorithm.
How AI search finds sources
Separate finding source material from generating an answer.
Content and technical basics
Check access, indexing and useful content before chasing new tactics.
Search and training crawlers
Understand Googlebot, OAI-SearchBot and GPTBot as different controls.
Measuring AI visibility
Keep citations, referral visits and business results distinct.
Make the basics tangible.
Turn what you learn into ten practical checks for your own site.
- Can people and crawlers reach the page?
- Does the content support its claims?
- Are observations separated from results?
Progress stays in this browser. A completed checklist is not a visibility score.